What is recalls in your mind when you think about The North Face and its products? Wintry adventures? Snow? Freezing temperature? Well…it’s a wrong impression: The North Face is much more than a winter brand, it’s all about outdoor in every possible expression. It’s hiking, running, climbing… Eric Pansier (VP Marketing at The North Face EMEA) is happy to present the spring/ summer possibilities that The North Face offers.Watch the videointerview!
A new logo, a new era. This is the revolution that Salewa introduced through an effective show in St. Wolfgang am See (Austria). In front of dozens of retailers and journalists
Close to the Dolomites, in Trento (Italy), there is a great museum that is strictly connected with the mountain and its different scientific and cultural interpretations. During the 62nd edition of Trento Film Festival, Michele Lazingher (Director of MUSE) presents the aim and the distinctive traits that make the MUSE an important cultural meeting point.
In ancient Japanese the word “Bushido” signified the path followed by Samurai warriors: honor, respect and devotion. This is the concept we had in mind when we created the trail running shoe Bushido.
Marco Zamberlan explains where he developed his skills and experience. At the end of September, Zamberlan welcomed some journalists from UK in the company, showing them the production site and the incredibly scenario surrounding our facilities.
Some people know him as an athlete sponsored by La Sportiva, others as a leading ski mountaineer, still others as world champion and many times winner of the most important alpine ski races (William is also the champion of one of the most prestigious competitions in the Alps,
Salewa and GORE-TEX present the Sorround Technology for footwear with all-round breathability, applied to the new Salewa Escape GTX on sale from Summer 2014 within the casual collection.
At OutDoor Friedrichshafen 2013, Trevis Gaylord, International Product Manger for Mountain HardWear, presents the Hyaction Jacket, Super Chockstone Jacket and South Col 70 pack.
Steve Smith presents at OutDoor Friedrichshafen 2013, in Germany, the Cliff and Rock t-shirt and Stone Pants by Karpos.
Product & Corporate News
Ferrino is always ready to put itself on the line, to accept new challenges and to study new products for all those who love the spirit of the outdoor. From this frame of mind it
The LOWA is at home all around the world, be it on Alpi ne terrain, while hiking, out shopping, or on holid ay. The Bavarian heritage shoemaker proves this once again with the diverse spring/summer 2015 collection.
As interest in the European Outdoor Conservation Association (EOCA) continues to grow, the Association is delighted to welcome 3 new members and an additional
VAUDE: Performance Shirts with Polartec® Power Dry®, Anti-Odor and UV-Protection- Alpine Multi-talent
For the Summer 2014 Season, VAUDE is presenting fresh new lightweight shirts made from Polartec® Power Dry® with an anti-bacterial and anti-odor finish. Optimal
Event & Testimonial News
The numbers say it all: Four stages, 160 km (100 mi.) total length through three different countries, 9800 meters (32,152 ft.) of uphill elevation change. Around
The green is intense and captivating this morning. The last fog is rising from that deep chasm, and the first morning light illuminates various planes of the enormous
Outstanding athletic performances, 2013 racers from 46 nations and Stephan Hugenschmidt (GER) as the crowd-pleasing overall winner of the 4th SALOMON ZUGSPITZ
David Lama, Peter Ortner, and Hansjoerg Auer set off for Masherbrum in Pakistan. “The first time I stood in front of Masherbrum, I knew I had found what I was