PRODUCT DISPLAY

eoca
Ispo 2014

Video Talk

The North Face is not Just a Winter Brand! Interview with Eric Pansier

What is recalls in your mind when you think about The North Face and its products? Wintry adventures? Snow? Freezing temperature? Well…it’s a wrong impression: The North Face is much more than a winter brand, it’s all about outdoor in every possible expression. It’s hiking, running, climbing… Eric Pansier (VP Marketing at The North Face EMEA) is happy to present the spring/ summer possibilities that The North Face offers.Watch the videointerview!

SALEWA: New Logo, New Era

A new logo, a new era. This is the revolution that Salewa introduced through an effective show in St. Wolfgang am See (Austria). In front of dozens of retailers and journalists

Mountain, Adventure and Science: this is MUSE!
Interview with Michele Lazingher

Close to the Dolomites, in Trento (Italy), there is a great museum that is strictly connected with the mountain and its different scientific and cultural interpretations. During the 62nd edition of Trento Film Festival, Michele Lazingher (Director of MUSE) presents the aim and the distinctive traits that make the MUSE an important cultural meeting point.

Video Spot

La Sportiva Dedicates a Video to all the Trail Runners out There!

In ancient Japanese the word “Bushido” signified the path followed by Samurai warriors: honor, respect and devotion. This is the concept we had in mind when we created the trail running shoe Bushido.

Marco Zamberlan interview

Marco Zamberlan explains where he developed his skills and experience. At the end of September, Zamberlan welcomed some journalists from UK in the company, showing them the production site and the incredibly scenario surrounding our facilities.

La Sportiva presents William Bon Mardion: a working-class hero

Some people know him as an athlete sponsored by La Sportiva, others as a leading ski mountaineer, still others as world champion and many times winner of the most important alpine ski races (William is also the champion of one of the most prestigious competitions in the Alps,

Video Preview

Salewa with GORE-TEX Surround Technology

Salewa and GORE-TEX present the Sorround Technology for footwear with all-round breathability, applied to the new Salewa Escape GTX on sale from Summer 2014 within the casual collection.

MOUNTAIN HARDWEAR - OutDoor 2013: Hyaction, Super Chockstone Jacket and South Col 70 Pack

At OutDoor Friedrichshafen 2013, Trevis Gaylord, International Product Manger for Mountain HardWear, presents the Hyaction Jacket, Super Chockstone Jacket and South Col 70 pack.

KARPOS - OutDoor 2013: Cliff and Rock t-shirt and Stone Pants

Steve Smith presents at OutDoor Friedrichshafen 2013, in Germany, the Cliff and Rock t-shirt and Stone Pants by Karpos.

Product & Corporate News

“Rock Slave” the New Boulder Line by Ferrino

Ferrino is always ready to put itself on the line, to accept new challenges and to study new products for all those who love the spirit of the outdoor. From this frame of mind it

LOWA Collection Spring Summer 2015: All around the world!

The LOWA is at home all around the world, be it on Alpi ne terrain, while hiking, out shopping, or on holid ay. The Bavarian heritage shoemaker proves this once again with the diverse spring/summer 2015 collection.

EOCA Growth Continues: 3 New Members and Some Expert Advice

As interest in the European Outdoor Conservation Association (EOCA) continues to grow, the Association is delighted to welcome 3 new members and an additional

VAUDE: Performance Shirts with Polartec® Power Dry®, Anti-Odor and UV-Protection- Alpine Multi-talent

For the Summer 2014 Season, VAUDE is presenting fresh new lightweight shirts made from Polartec® Power Dry® with an anti-bacterial and anti-odor finish. Optimal

Event & Testimonial News

SALOMON 4 TRAILS: Four Truly Challenging Stages

The numbers say it all: Four stages, 160 km (100 mi.) total length through three different countries, 9800 meters (32,152 ft.) of uphill elevation change. Around

KARPOS - The Verdon Gorge: Going Back in Time

The green is intense and captivating this morning. The last fog is rising from that deep chasm, and the first morning light illuminates various planes of the enormous

4th SALOMON ZUGSPITZ ULTRATRAIL: More than 2000 participants and new records

Outstanding athletic performances, 2013 racers from 46 nations and Stephan Hugenschmidt (GER) as the crowd-pleasing overall winner of the 4th SALOMON ZUGSPITZ

David Lama’s new Climbing Project - The Appeal of an Impossible Wall

David Lama, Peter Ortner, and Hansjoerg Auer set off for Masherbrum in Pakistan. “The first time I stood in front of Masherbrum, I knew I had found what I was

BRAND & EVENT BLOG